I remember being captivated by Sony Bravia’s slow-mo bouncing balls commercial down the Russian Hill streets of San Fran married with Jose Gonzalez’s hypnotizing ‘Heartbeats’. Eleven years on, OK Go’s latest video, The One Moment, pushes the boundaries of the convergence of music and art and color, warping my mind to experience and believe in something else. But what gets me even more is the intense and intricate fusion of the creative and technical, their daring to dream and play, the thousands of hours of planning every single detail, collaborating with a hundred other people to bring their dream to life, working their damn butts off and yet still having to trust in something bigger that the perfect take will come. OK Go radiate the hope that imagination and creativity can only grow and the sum is always greater than the parts. This is what our world should look like everyday and I want in.

 

To learn more about how I can help you streamline your organisation:

  1. Register up for digital team tips
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    This one hour session will show you how to get your team to work better together, get your systems to support your team and get rid of the most annoying parts of your job  —  Click Here
  4. Join our Holistic Digital Team Program and Community
    Work with me in this 6 week program to design and implement a digital strategy for your organisation. With lifetime access, you receive live training sessions, Q&As and our entry into our private Facebook community to share knowledge, ask questions and ongoing support —  Click Here

 

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