When I approach any topic around online interaction or online engagement, I have come up with a framework for the different audiences that we need to reach and to empower. I call this framework the Digital Realms Of Influence.
Whether you post to social media, send to a mailing list or post on your website, these are the 5 stages you do whether you know it or not…
But if you want to:
1) increase your reach and effectiveness
2) improve your branding
3) work with team members on your communications
you will need to develop your process.